BMW rad°hub
As a series of events, the rad°hub offers scope to rethink mobility, free from common definitions and conventions. Creative minds, specialists and developers from all over the world debate new visions and possible future innovations together with BMW employees in small impulse groups. The interdisciplinary networking gives room for creativity and opens up new worlds of thought.
The ideas and results are then jointly put to the test in a large forum, examined for feasibility and used as a future source of inspiration for products and services.
